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Digital Marketing Specialist in Phoenix, AZ at Preferred Homecare | LifeCare Solutions

Date Posted: 12/26/2018

Job Snapshot

  • Employee Type:
  • Location:
    Phoenix, AZ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

The Digital Marketing Specialist is responsible for media marketing efforts, driving day-to-day digital / internet marketing campaigns across all available channels (web sites, social media, banner placements, email, mobile, search, etc.).  This position is responsible for content oversight and coordinating website functionality with a third party vendor who serves as the technical programmer.
Essential Duties and Responsibilities include the following.  Other duties will be assigned. 
  1. Coordinates with outside vendor to design and ensure development, implementation, and subsequent administration of a PHC ecommerce site to sell retail products.
  2. Coordinates with vendor to update PHC advertising banner, etc. on website.
  3. Develops and evaluates effectiveness of marketing campaigns, analyzes and adjusts as needed monthly
  4. Manages social media sites, Pay Per Click (PPC) campaigns, and email campaigns
  5. Analyzes and reports regularly on key metrics and provide actionable insights based off the results
  6. Analyzes online user behavior and optimizes the customer journey to increase conversion rates
  7. Verifies product and content set-up best practices are maintained.
  8. Monitors Minimum Allowed Pricing (MAP) pricing to ensure compliancy with regulatory guidelines
  9. Monitors backorders, product updates, and processes refunds as appropriate.
  10. Identifies and resolves technical issues before they go out to the customer.
  11. Handles customer inquiries including complaints and responding to reviews
  12. Reviews and places manual orders when applicable
  13. Coordinates with Compliance Department to ensure all licensure is compliant
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Qualifications:
  1. Requires minimum of 1 - 2 years related experience with social media/ecommerce marketing in a professional/work environment
  2. Requires knowledge of Search Engine Optimization (SEO)
  3. Requires intermediate Excel skills resulting in ability to create pivot tables, perform Vlookups, and perform chart building
  4. Prefer experience with Durable Medical Equipment/Medical Field
  5. Must be able to multi-talk, be detail oriented, and have strong organizational and communication skills.
  6. Requires critical thinking, problem solving, strong analytical, numerical and reasoning abilities.
    Computer Skills:
    To perform this job successfully, an individual should have basic Word Processing skills. Will be required to work in Excel, PowerPoint, Word, Outlook, and other software programs as assigned. 
    Physical Demands:
    Computer Skills: To perform this job successfully, an individual must have basic MicroSoft Office suite and typing skills.
    Physical Demands:
    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    The employee must occasionally lift and/or move up to 10 pounds.  The employee is frequently required to sit; use hands to fingers, handle, and feel; and talk and hear. The employee is occasionally required to stand and walk.